Jul 30

Rethinking The Fold

Recently I assembled some thoughts regarding The Fold and what we (anyone involved in publishing websites) should do about it. Enjoy!

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8 Responses to “Rethinking The Fold”

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jared Christensen
July 30th, 2009

Great stuff. Downloaded as future ammunition. :)

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Carson
July 30th, 2009

Very nice Chuck.

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David Smith
July 31st, 2009

Hi Chuck,

Such a coincidence as I’ve been having this discussion with a client recently. Really great stuff in the PDF.

Thanks so much.

Dave
@get_dave

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Brendan
July 31st, 2009

One of my coworkers just had this argument the other day. nice work

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Andy Knight
July 31st, 2009

If I ever get asked to give a presentation—regardless of who the audience is—I’m going to speak on this subject and use your exact slides. Even if they ask me to speak on a faith-based topic…Nope…I’m gonna give ‘em this talk about The Fold :)

Also, does your uncle Fred at the thefoldinc.org know you’re writing articles about The Fold being a myth?

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chris
August 10th, 2009

Great stuff Chuck,

I have many clients that may happen to hear something concerning “the fold” and mention it, but they all are never able to explain where or what it is . .Buzz words, hate them. They just seem to think everything needs to be at the top of the page which always makes for great page layouts and designs.

I will use this info in the future to kill any ideas they may have that every page has to be so very top heavy.

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R_K
October 21st, 2009

I think The Fold was a problem in 2002 as mice with scrollers were uncommon. If I ever touch a mouse that does not have a scroller, scrolling the page with on-screen scrollbars still annoy me. Today this has changed since luckily I haven’t seen many old-schoold mice laying around.

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Bobby Jack
November 27th, 2009

Very nice - you said in one presentation what it took me two articles to say. This is definitely one for the ‘defence’ portfolio!

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